Propflo partners with Landmark’s Optimus to help streamline the property transaction process

Bristol, August. 16th, 2022 – Propflo, a property transparency platform powered by AI, today announced a partnership with Optimus, – a Landmark Information Group business to streamline the property transaction process. The partnership will allow homeowners and buyers to access Landmark’s trusted panel services – including surveys, mortgage advice and conveyancing – on the Propflo platform alongside a bespoke property score and property insights.

With fall-through rates costing the industry over £1bn per year and 14m wasted days, the partnership will help drive forward the wider Landmark mission to improve trust and transparency across the entirety of the market. 

Services that will be provided to Propflo users through the partnership include:

  • Conveyancing
  • Mortgaging/remortgage advice
  • Home Surveys 
  • Energy Performance Certificates
  • Will writing
Luke Loveridge, Founder and CEO of Propflo said: ‘Landmark Information Group and Optimus are leaders in panel management and in providing critical services to the property market. I’m excited by this partnership as it will enable our platform to scale to meet demand whilst maintaining a high quality, and offers a choice of services to our users.’
Alan Young, Managing Director of Optimus said: ‘We’re thrilled to have Propflo on board to join our mission to make the property transaction process work better for everyone. Using AI to enrich property data is a hugely exciting frontier of PropTech so we’re excited to be able to offer this to customers.’

About Optimus

Optimus, which is part of Landmark Information Group, is a panel management business that serves various introducers across the UK, including lenders, mortgage brokers and estate agents. Optimus’ panel management services provides introducers with access to a select panel of pre-approved and regulated partners that are focused on quality and seamless service delivery.


About Propflo
Propflo is a property transaction transparency and decision support platform powered by machine learning (a form of artificial intelligence).

It was founded by successful proptech entrepreneur Luke Loveridge and geospatial and risk data scientist Dr Daniel Moyo. The business has a strong advisory team including the CEO of Yopa and ex-Purplebricks MD, Verona Frankish, and Dr Mike Tipping – a world-leading AI expert. It’s lead investor, Ying Tan, is also an industry expert having built and sold one of the largest specialist mortgage brokers in the country.


Optimus: Aqila Hussain

Propflo: Abigail Bourne

Press kit

Propflo supports homeowners, sellers and buyers with property scores, insights and services with an AI-first product road map.

Check what data people can see on your home, take control, protect its value

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