Crystal Specialist Finance: Enhancing customer journeys with Propflo
Crystal Specialist Finance (CSF) has long been at the forefront of providing specialist finance solutions. With a strong reputation for their innovative approach to property finance, CSF has taken a significant step forward by integrating Propflo’s AI-powered tools into their customer nurture journey. This partnership not only benefits CSF’s direct customers but also makes life easier for brokers by streamlining post-application customer engagement.
Delivering smart finance for complex cases
Crystal Specialist Finance (CSF) is a trusted finance packager, offering tailored solutions for intermediaries across Bridging, Buy-To-Let, Commercial, Development Finance, and more.
Based in the West Midlands, CSF simplifies complex financial cases for brokers nationwide, securing competitive deals through an extensive lender panel.
Brokers can engage via the CrystalHUB platform or consult directly with expert mortgage advisors. With a reputation for speed, efficiency, and a solutions-driven approach, CSF finds opportunities where others see obstacles, making it a top choice for intermediaries.
Enhancing customer engagement and sustainability
CSF has recognised the growing importance of energy efficiency and sustainability in property finance. By integrating Propflo into its customer nurture journey, CSF is helping direct customers understand their property’s energy efficiency potential while streamlining broker workflows. Customers engaging with CSF can now receive targeted insights on property sustainability improvements, making it easier to understand the benefits and take action.
For brokers, this integration significantly reduces administrative burden. CSF not only supports customers in identifying property upgrades but also follows up directly with them, eliminating the need for brokers to chase engagement. By embedding Propflo’s insights into its ancillary services, CSF enhances the overall customer experience, whether through online engagement, direct communication, or expert follow-ups.
Instead of manually following up with clients on potential property improvements, brokers can now rely on CSF’s proactive approach. The integration of Propflo’s GreenVal tool ensures that customers are guided seamlessly through their energy efficiency journey, receiving personalised retrofit recommendations, direct supplier quotes, and even DIY options—all within an easy-to-use digital platform.
How it works: driving engagement and impact
The Portfolio Audit tool
CSF is leveraging Propflo’s data-driven platform in multiple ways:
- Portfolio insights for brokers: Using Propflo’s PortfolioAudit tool, CSF can identify customers whose properties have the potential to improve energy efficiency. This allows brokers to offer added value by proactively discussing energy-efficient upgrades at case completion.
- Proactive customer outreach: CSF actively follows up with customers post-application, ensuring they remain engaged with their energy efficiency options. By integrating this into its ancillary services, CSF makes it easier for brokers to provide long-term support without extra workload. This ensures a smooth process and increases customer satisfaction.
- Integrated supplier network: Customers can access quotes from national, accredited suppliers, making it easier to plan and execute upgrades.
- Enhanced communications and support: By incorporating energy efficiency discussions into their customer engagement strategy, CSF strengthens its role as a trusted financial partner.
With Propflo’s innovative technology enabling seamless integration, CSF is well-positioned to continue leading the way in specialist finance while making a tangible impact on property sustainability.
For more information on CSF’s services, visit Crystal Specialist Finance.
Create additional revenue by supporting energy efficiency
About Propflo
Propflo is an award winning data-driven AI platform that supports lenders and property businesses to comply with energy efficiency regulations, meet their climate targets, and then support their customers in their wider ownership journey.
Propflo was founded by proptech entrepreneur Luke Loveridge and geospatial and risk data scientist Dr Daniel Moyo. It also has world leading AI expert Mike Tipping as an advisor.
www.linkedin.com/company/propflo
Contacts:
Felix Schraff
comms@propflo.co.uk
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