Hodge: Automating nurture journeys with Propflo
Hodge, a specialist lender known for its expertise in later-life lending and holiday lets, has taken a forward-thinking approach to supporting homeowners in making energy-efficient improvements. In partnership with Propflo, Hodge has integrated GreenVal, Propflo’s AI-powered energy efficiency tool, into its customer nurture journey—helping mortgage customers make informed and sustainable property decisions at key moments in their journey.
Embedding energy efficiency into the mortgage process
With sustainability rising up the agenda in the financial sector, Hodge sought a seamless way to engage customers on the benefits of energy-efficient home upgrades. By incorporating Propflo’s GreenVal tool at key decision points—such as the Decision in Principle stage and throughout the remortgage process—Hodge has made it easier for customers to explore energy efficiency improvements that align with their financial and property goals.
Seamless integration of green retrofit options
Through GreenVal, Hodge’s customers can now seamlessly access a range of benefits, including:
- Personalised energy insights: Customers can quickly assess the potential cost savings and long-term benefits of improving their home’s energy efficiency.
- Automated nurture journey: GreenVal is embedded into Hodge’s nurture journey, automating outreach and engagement so that customers receive timely insights at key decision-making moments.
- Direct supplier access: Customers can receive quotes from a trusted network of accredited suppliers, streamlining the process of making improvements.
- DIY and low-cost solutions: The tool also provides tailored recommendations that include simple, cost-effective ways to boost home energy efficiency.
By integrating Propflo into its remortgage customer journey, Hodge has also found that targeting existing customers with energy efficiency insights encourages proactive decision-making, reducing friction in the process of home upgrades.
Delivering real homeowner benefits
Early feedback from Hodge’s customers highlights the ease of use and clarity of GreenVal:
of customers found the platform easy to use.
agreed that the benefits of energy efficiency upgrades were clear after using the tool.
Positive customer comments highlight the tool’s intuitive design and the actionable insights it provides:
A model for future mortgage lending
By incorporating energy efficiency insights into the mortgage journey, Hodge is leading the way in proactive, responsible lending. This collaboration demonstrates how lenders can take a customer-first approach to supporting sustainability while aligning with broader regulatory and ESG goals.
For more information on their services, visit Hodge Bank.
Create additional revenue by supporting energy efficiency
About Propflo
Propflo is an award winning data-driven AI platform that supports lenders and property businesses to comply with energy efficiency regulations, meet their climate targets, and then support their customers in their wider ownership journey.
Propflo was founded by proptech entrepreneur Luke Loveridge and geospatial and risk data scientist Dr Daniel Moyo. It also has world leading AI expert Mike Tipping as an advisor.
www.linkedin.com/company/propflo
Contacts:
Felix Schraff
comms@propflo.co.uk
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