How a leading estate agent engaged their customers in energy efficiency
In a strategic move towards environmental sustainability, Yopa – supported by Propflo – have delivered a successful customer engagement campaign to promote energy efficiency to homeowners. The partnership combines Propflo’s advanced proptech solutions with Yopa’s extensive customer reach, targeting different groups of homeowners with tailored messages and sustainable retrofit options.
The percentage increase in open rates across several segments
Evaluating the campaign’s performance
By categorising properties based on existing energy measures, such as heating systems and insulation quality, and the potential to incorporate renewable energy sources, the campaign guided homeowners towards practical and impactful insights and improvements. The engagement rates were much higher than average showing the impact of tailored messaging and success in raising awareness of energy efficiency.
Further analysis suggests that with incentives of £2,000, up to 75% of properties rated below ‘C’ would have a ‘viable’ business case to achieve this energy efficiency milestone, unlocking economic and environmental benefits.
This additional funding could be from grants, mortgage lenders or improvement supplier incentives. The targeting analysis identified that Yopa’s customers could secure bulk discounts from Propflo suppliers of nearly £10m total whilst similarly boosting passive revenue for Yopa by a similar amount.
Bridging data with action
The integration of data from Yopa’s customer relationship management system with Propflo’s machine learning analytical tools provided a detailed view of property-specific improvement opportunities. This approach enabled the identification of grant eligibility, potential EPC improvements and specific property improvements tailored to remortgaging.
The engagement campaign established a benchmark for market readiness to adopt energy-efficient solutions. More than half of the properties analysed were below EPC ‘C’ and a clear pathway has been identified to upgrade 75% of them with additional incentives of £2,000 per property. The implications for the property market are significant, not only in terms of property value but also in terms of contributing to national net-zero targets.
EPC ratings of the target segments
Building on success for future Initiatives
The customer engagement campaign has achieved measurable success in supporting homeowners in raising awareness and making energy efficiency upgrades. With a clear understanding of market segmentation and the integration of advanced data analytics, Yopa is able to better engage customers with relevant support at the right time.
Future steps will include expanding the target audience and exploring new collaborations to increase market reach and impact.
Create additional revenue by supporting energy efficiency
About Propflo
Propflo is an award winning data-driven AI platform that supports lenders and property businesses to comply with energy efficiency regulations, meet their climate targets, and then support their customers in their wider ownership journey.
Propflo was founded by proptech entrepreneur Luke Loveridge and geospatial and risk data scientist Dr Daniel Moyo. It also has world leading AI expert Mike Tipping as an advisor.
www.linkedin.com/company/propflo
Contacts:
Felix Schraff
comms@propflo.co.uk
Press kit
